AI courses for marketers (2026): courses compared

If you only do one, take CIM's AI in Marketing (£499): one day, online or in person in London, on content, search visibility, customer data and the ethics of AI in marketing. The catch: CIM's page doesn't say whether you get a certificate. To start free, Microsoft's Empower your workforce with Microsoft Copilot has Copilot exercises for marketing.

Which AI course should a marketer take?

Professional bodies first, then UK courses, then beginner before advanced and lowest price.
Course	Delivery	Cost	Level	For	Hours	Certificate
AI in MarketingThe Chartered Institute of Marketing	Online or in person, London	£499	Beginner	Marketers	Not stated	Certificate not stated
Writing prompts for AIChartered Institute of Public Relations	Live online	£385 for members · £550 for non-members	Beginner	Marketers	Not stated	Certificate not stated
Introduction to AIChartered Institute of Public Relations	Online or in person, London	£595 for members · £795 for non-members	Beginner	Marketers	Not stated	Certificate not stated
AI Agents and AutomationThe Chartered Institute of Marketing	Live online	£525	Intermediate	Marketers	Not stated	Certificate not stated
AI Answer Engine Marketing (AEM)The Chartered Institute of Marketing	Live online	£525	Intermediate	Marketers	Not stated	Certificate not stated
AI Content CreationThe Chartered Institute of Marketing	Live online	£525	Intermediate	Marketers	Not stated	Certificate not stated

How to choose an AI course as a marketer

Pick a course built on marketing work such as briefs, copy and campaign analysis, and check what it says about client data and copyright.

2 need a paid tool licence or subscription. They are tagged "Licence needed".
10 are run by UK providers.
Most courses for marketers come from Microsoft (2).

All AI courses for marketers

14 courses

AI in Marketing
The Chartered Institute of Marketing
Delivery
Online or in person, London
Cost
£499
Level
Beginner
For
Marketers
Duration
Not stated
Certificate
Not stated
Soon Starts today (13 Oct 2026) · +8 more dates
UK
Verified 12 Oct 2026
Writing prompts for AI
Chartered Institute of Public Relations
Delivery
Live online
Cost
£550
Level
Beginner (our rating)
For
Marketers
Duration
Not stated
Certificate
Not stated
Next: 11 Nov 2026 · +3 more dates
UK
Verified 12 Oct 2026
Introduction to AI
Chartered Institute of Public Relations
Delivery
Online or in person, London
Cost
£795
Level
Beginner
For
Marketers
Duration
Not stated
Certificate
Not stated
Next: 19 Nov 2026 · +5 more dates
UK
Verified 12 Oct 2026
AI Agents and Automation
The Chartered Institute of Marketing
Delivery
Live online
Cost
£525
Level
Intermediate
For
Marketers
Duration
Not stated
Certificate
Not stated
Next: 10 Nov 2026 · +4 more dates
UK
Verified 12 Oct 2026
AI Answer Engine Marketing (AEM)
The Chartered Institute of Marketing
Delivery
Live online
Cost
£525
Level
Intermediate
For
Marketers
Duration
Not stated
Certificate
Not stated
Soon Starts in 9 days (22 Oct 2026) · +1 more date
UK
Verified 12 Oct 2026
AI Content Creation
The Chartered Institute of Marketing
Delivery
Live online
Cost
£525
Level
Intermediate
For
Marketers
Duration
Not stated
Certificate
Not stated
Soon Starts in 10 days (23 Oct 2026) · +7 more dates
UK
Verified 12 Oct 2026
AI for Copywriting
The Chartered Institute of Marketing
Delivery
Live online
Cost
£525
Level
Intermediate
For
Marketers
Duration
Not stated
Certificate
Not stated
Soon Starts in 10 days (23 Oct 2026) · +1 more date
UK
Verified 12 Oct 2026
AI Marketing Strategy and Tools
The Chartered Institute of Marketing
Delivery
Online or in person, London
Cost
£525
Level
Intermediate
For
Marketers
Duration
Not stated
Certificate
Not stated
Soon Starts in 2 days (15 Oct 2026)
UK
Verified 12 Oct 2026
The CIM AI in Marketing Programme
The Chartered Institute of Marketing
Delivery
Live online
Cost
£999
Level
Intermediate
For
Marketers
Duration
Not stated
Certificate
Not stated
Next: 4 Nov 2026 · +1 more date
UK
Verified 12 Oct 2026
Strategic AI adoption for PR teams
Chartered Institute of Public Relations
Delivery
Online or in person, London
Cost
£550
Level
Advanced
For
Marketers
Duration
Not stated
Certificate
Not stated
Next: 10 Nov 2026 · +4 more dates
UK
Verified 12 Oct 2026
Empower your workforce with Microsoft Copilot
Microsoft Learn
Delivery
Online, self-paced
Cost
Free
Level
Beginner
For
Business professionals, Managers and leaders
Duration
Not stated
Certificate
Yes
Start any time
Free certificateLicence needed
Verified 12 Oct 2026
AI For Business Specialization
The Wharton School of the University of Pennsylvania · Coursera
Delivery
Online, self-paced
Cost
Paid, price not stated
Level
Beginner
For
Business professionals, Managers and leaders
Duration
About 44 hours (estimated)
Certificate
Yes
Start any time
Verified 12 Oct 2026
AI for Marketing Specialization
Emory University · Coursera
Delivery
Online, self-paced
Cost
Paid, price not stated
Level
Beginner
For
Marketers, Business professionals
Duration
About 58 hours (estimated)
Certificate
Yes
Start any time
Verified 12 Oct 2026
Generative AI for Marketers Specialization
Microsoft · Coursera
Delivery
Online, self-paced
Cost
Paid, price not stated
Level
Beginner
For
Marketers, Small business owners
Duration
About 49 hours (estimated)
Certificate
Yes
Start any time
Licence needed
Verified 12 Oct 2026

Questions people ask

Are there free AI courses for marketers?

One is: Empower your workforce with Microsoft Copilot from Microsoft.

Are there AI courses for marketers from UK providers?

UK providers or schemes run 10 of them, such as AI in Marketing from The Chartered Institute of Marketing, Writing prompts for AI from Chartered Institute of Public Relations and Introduction to AI from Chartered Institute of Public Relations.

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