Emory University · on Coursera
AI for Marketing Specialization is a paid beginner course from Coursera, online. It takes about 58 hours and ends with a professional certificate. Coursera doesn't say the price.
Suits marketers with some grounding in the basics who want a structured view of AI across the customer lifecycle. The capstone and the course on economic and ethical trade-offs set it apart from tool-only training. Expect about 58 hours of course time. It isn't free to take and no price is shown, though financial aid is available. For a shorter course built on Microsoft 365 Copilot, see Generative AI for Marketers from Microsoft on Coursera.
Emory University series (four courses plus capstone) on AI across the customer lifecycle: acquisition and retention, generative AI content, measuring AI-driven strategy, and the economic and ethical trade-offs.
More courses on generative AI and on responsible AI and ethics.
Marketers, Business professionals.
Level: beginner (as stated by the provider). Delivery: online, self-paced.
Foundational knowledge of marketing concepts recommended
Paid. Price not shown by provider. Not free to take; financial aid available; price not rendered.
Certificate: professional certificate. Emory University shareable certificate via Coursera.
Emory University is based in the US. We checked this course on the provider's own page on 12 Oct 2026.
If you want a free, government-backed start instead, AI Skills Boost gives every adult in the UK free AI courses, and finishing selected ones earns an AI foundations badge.
None of the UK funding schemes we track pays for this course. See free and funded training by nation for what is funded where you live.
Other UK courses on AI for business and productivity: Responsible AI Innovation for SMEs (University of Edinburgh), BCS Essentials Certificate in Artificial Intelligence (BCS, The Chartered Institute for IT), AI Academy – Hands On AI Masterclass (NI Chamber).
See also: free and funded training by nation, AI courses for marketers.
Paid. Price not shown by provider.
About 58 hours, self-paced.
Yes: professional certificate. The provider calls it "Emory University shareable certificate via Coursera".
It's a beginner course. Prerequisites: Foundational knowledge of marketing concepts recommended.
Start any time.
No. AI for Marketing Specialization costs Paid. Price not shown by provider.
Cardiff and Vale College
Next intake not announced
Cardiff and Vale College
Next: 8 Mar 2027
Cardiff and Vale College
Next: 18 Jan 2027
| Course | Delivery | Cost | Level | Hours | Certificate |
|---|---|---|---|---|---|
| Empower your workforce with Microsoft CopilotMicrosoft Learn | Online, self-paced | Free | Beginner | Not stated | Free badge |
| Introduction to AI for accountantsACCA | Online, self-paced | £399.99 | Beginner | Not stated | CPD certificate |
| Certificate in Digital & AI Evolution in BankingChartered Banker Institute | Online, self-paced | £495 | Beginner | 60 | Professional certificate included in fee |
| AI in MarketingThe Chartered Institute of Marketing | Online or in person, London | £499 | Beginner | Not stated | Certificate not stated |
Free alternative: Agent in a Day - Online workshop from Microsoft Learn, free badge.
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