AI in Marketing
The Chartered Institute of Marketing
- Delivery
- Online or in person, London
- Cost
- £499
- Level
- Beginner
- For
- Marketers
- Duration
- Not stated
- Certificate
- Not stated
Soon Starts today (13 Oct 2026) · +8 more dates
UK
Verified 12 Oct 2026
Microsoft · on Coursera
Generative AI for Marketers Specialization
Generative AI for Marketers Specialization is a paid beginner course from Coursera, online. It takes about 49 hours and ends with a professional certificate. Coursera doesn't say the price.
Good to know
- Needs a paid tool licence or subscription to take part. See the prerequisites.
- Duration estimated from the provider's schedule.
Before you sign up
Built for marketers whose organisation already runs Microsoft 365 Copilot. Using Copilot for research, personas and content planning in one series makes it very practical for that setup. The main caveat: you need a Copilot licence to do the coursework, it isn't free to take and the price isn't stated, and the provider's time estimates conflict. Without Copilot, AI for Marketing from Emory on Coursera covers AI across the customer lifecycle.
What you'll learn
Microsoft's three-course series on using Copilot for marketing research and strategy, customer personas and segmentation, and planning and producing content at scale.
More courses on generative AI.
See also: Microsoft Copilot training.
Who it's for
Marketers, Small business owners.
Level: beginner (as stated by the provider). Delivery: online, self-paced.
Prerequisites
Basic knowledge of Microsoft Copilot, GenAI and Microsoft 365 apps; Copilot licence required
How much does Generative AI for Marketers Specialization cost?
Paid. Price not shown by provider. Not free to take; financial aid available; a Microsoft Copilot licence is required for coursework.
Certificate: professional certificate. Microsoft shareable career certificate via Coursera.
Taking this course from the UK
Microsoft is based in the US. We checked this course on the provider's own page on 12 Oct 2026.
If you want a free, government-backed start instead, AI Skills Boost gives every adult in the UK free AI courses, and finishing selected ones earns an AI foundations badge.
None of the UK funding schemes we track pays for this course. See free and funded training by nation for what is funded where you live.
Other UK courses for marketers: Responsible AI Innovation for SMEs (University of Edinburgh), AI Academy – Hands On AI Masterclass (NI Chamber), AI Agents and Automation (The Chartered Institute of Marketing).
See also: free and funded training by nation, AI courses for marketers.
Questions people ask
How much does this course cost?
Paid. Price not shown by provider.
How long does this course take?
About 49 hours, self-paced.
Is there a certificate?
Yes: professional certificate. The provider calls it "Microsoft shareable career certificate via Coursera".
Do I need experience first?
It's a beginner course. Prerequisites: Basic knowledge of Microsoft Copilot, GenAI and Microsoft 365 apps; Copilot licence required.
When does it start?
Start any time.
Are Microsoft AI courses free?
Most are. Agent in a Day - Online workshop and Build foundational generative AI skills are free or free to learn, as are 7 others; the rest are paid.
How much do Microsoft exams cost?
Microsoft Certified: Azure AI Apps and Agents Developer Associate: Paid. Price not shown by provider. Fees are shown as Microsoft shows them and never converted.
Alternatives
Introduction to AI
Chartered Institute of Public Relations
- Delivery
- Online or in person, London
- Cost
- £795
- Level
- Beginner
- For
- Marketers
- Duration
- Not stated
- Certificate
- Not stated
Next: 19 Nov 2026 · +5 more dates
UKVerified 12 Oct 2026Writing prompts for AI
Chartered Institute of Public Relations
- Delivery
- Live online
- Cost
- £550
- Level
- Beginner (our rating)
- For
- Marketers
- Duration
- Not stated
- Certificate
- Not stated
Next: 11 Nov 2026 · +3 more dates
UKVerified 12 Oct 2026
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| Build foundational generative AI skillsMicrosoft Learn | Online, self-paced | Free | Beginner | Not stated | Free badge |
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Free alternative: Agent in a Day - Online workshop from Microsoft Learn, free badge.
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