Introduction to AI

What you'll learn

Two-day CIPR course on using AI in public relations, with the two days held two weeks apart. Covers AI tools for research, planning and content creation, natural language processing and automated media, ethical issues, and hands-on exercises and case studies using ChatGPT.

More courses on generative AI and on responsible AI and ethics.

See also: AI courses in London.

Who it's for

Marketers.

Level: beginner (as stated by the provider). Delivery: online or in person, London.

Prerequisites

A basic understanding of PR principles and concepts; no prior knowledge of AI required

How much does Introduction to AI cost?

£595 for members · £795 for non-members. Non-member £795.00, member £595.00 (virtual), excluding VAT. VAT: excluding (as stated).

Certificate: certificate not stated.

Taking this course from the UK

Chartered Institute of Public Relations is a UK provider. We checked this course on its own page on 12 Oct 2026.

The price is shown in pounds, excluding VAT, as the provider states it.

If you want a free, government-backed start instead, AI Skills Boost gives every adult in the UK free AI courses, and finishing selected ones earns an AI foundations badge.

None of the UK funding schemes we track pays for this course. See free and funded training by nation for what is funded where you live.

Other UK courses for marketers: AI Agents and Automation (The Chartered Institute of Marketing), AI Answer Engine Marketing (AEM) (The Chartered Institute of Marketing), AI Content Creation (The Chartered Institute of Marketing).

See also: free and funded training by nation, AI courses for marketers.

Dates

Next: 19 Nov 2026.

Start dates listed by the provider: 19 Nov 2026, 9 Mar 2027, 19 May 2027, 20 Jul 2027, 5 Oct 2027, 19 Nov 2027.