AI Content Creation
The Chartered Institute of Marketing
- Delivery
- Live online
- Cost
- £525
- Level
- Intermediate
- For
- Marketers
- Duration
- Not stated
- Certificate
- Not stated
Soon Starts in 10 days (23 Oct 2026) · +7 more dates
UK
Verified 12 Oct 2026
The Chartered Institute of Marketing
AI Answer Engine Marketing (AEM)
AI Answer Engine Marketing (AEM) is a paid intermediate course from The Chartered Institute of Marketing, online. It costs £525. Starts in 9 days (22 Oct 2026).
The Chartered Institute of Marketing doesn't say how long it takes or whether there is a certificate.
Good to know
- Duration not stated by provider.
- Dates may change. Check the provider's page before you book.
Before you sign up
Suits marketers already working in search or content strategy who need to adapt to AI-generated results. What stands out is the practical coverage of schema markup, bot crawling and measuring answer engine visibility in GA4. The main caveat is that it assumes existing search experience and costs £525 + VAT for one virtual day, with no certificate stated. For a broader and cheaper first step, AI in Marketing from CIM costs £499 + VAT.
What you'll learn
One-day virtual CIM course on making content visible in AI answer engines such as Google AI Overviews, Bing Copilot, Perplexity and ChatGPT. Covers how answer engines work, semantic and entity-based content, schema markup, AI bot crawling, E-E-A-T and measuring visibility in GA4.
More courses on generative AI.
See also: Microsoft Copilot training.
Who it's for
Level: intermediate (as stated by the provider). Delivery: live online.
Prerequisites
Aimed at marketers already working in search or content strategy
How much does AI Answer Engine Marketing (AEM) cost?
£525. From £525.00 excluding VAT (virtual); members get 15% off. VAT: excluding (as stated).
Certificate: certificate not stated.
Taking this course from the UK
The Chartered Institute of Marketing is a UK provider. We checked this course on its own page on 12 Oct 2026.
The price is shown in pounds, excluding VAT, as the provider states it.
None of the UK funding schemes we track pays for this course. See free and funded training by nation for what is funded where you live.
Other UK courses for marketers: AI in Marketing (The Chartered Institute of Marketing), Writing prompts for AI (Chartered Institute of Public Relations), Introduction to AI (Chartered Institute of Public Relations).
See also: free and funded training by nation, AI courses for marketers.
Dates
Starts in 9 days (22 Oct 2026).
Start dates listed by the provider: 22 Oct 2026, 24 Nov 2026.
Questions people ask
How much does AI Answer Engine Marketing (AEM) cost?
£525.
Do I need experience first?
It's an intermediate course. Prerequisites: Aimed at marketers already working in search or content strategy.
When does AI Answer Engine Marketing (AEM) start?
Starts in 9 days (22 Oct 2026).
Are The Chartered Institute of Marketing AI courses free?
No, they are all paid. The lowest-priced one we list is AI in Marketing: £499.
Alternatives
AI for Copywriting
The Chartered Institute of Marketing
- Delivery
- Live online
- Cost
- £525
- Level
- Intermediate
- For
- Marketers
- Duration
- Not stated
- Certificate
- Not stated
Soon Starts in 10 days (23 Oct 2026) · +1 more date
UKVerified 12 Oct 2026The CIM AI in Marketing Programme
The Chartered Institute of Marketing
- Delivery
- Live online
- Cost
- £999
- Level
- Intermediate
- For
- Marketers
- Duration
- Not stated
- Certificate
- Not stated
Next: 4 Nov 2026 · +1 more date
UKVerified 12 Oct 2026
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Free alternative: Agents and Workflows from OpenAI Academy, free badge.
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