AI Course Check

Cambridge Judge Business School

Generative Artificial Intelligence: From Hype to Business Impact

Generative Artificial Intelligence: From Hype to Business Impact is a paid course from Cambridge Judge Business School, in person. It costs £6,250. Next: 23 Nov 2026.

Cambridge Judge Business School doesn't say how long it takes or whether there is a certificate. We rate it intermediate level; the provider doesn't say.

Good to know
  • Duration not stated by provider.
  • Dates may change. Check the provider's page before you book.

Before you sign up

Suits mid to senior managers who want a strategic view of generative AI, from how models work to governance and strategy, without needing to code. What stands out is the breadth of four modules over four days in Cambridge, including agentic systems governance. The main caveat is cost: £6,250 + VAT, plus time away for four days. Warwick's two-day AI Leadership programme, at £3,070, is a shorter and lower-cost alternative.

What you'll learn

A four-day face-to-face executive programme in Cambridge on generative AI for business leaders. Four modules cover AI foundations with hands-on tool use, leading AI transformation, law, ethics and governance including agentic systems, and AI strategy. Aimed at mid to senior managers; no coding experience is required.

More courses on generative AI and on responsible AI and ethics.

Who it's for

Managers and leaders.

Level: intermediate (our rating). Delivery: in person.

Prerequisites

Prior experience of coding is not required in order to attend this programme.

How much does Generative Artificial Intelligence: From Hype to Business Impact cost?

£6,250. £6,250 + VAT. VAT: excluding (as stated).

Certificate: certificate not stated.

Taking this course from the UK

Cambridge Judge Business School is a UK provider. We checked this course on its own page on 12 Oct 2026.

The price is shown in pounds, excluding VAT, as the provider states it.

None of the UK funding schemes we track pays for this course. See free and funded training by nation for what is funded where you live.

Other UK courses for managers and leaders: Using AI in education settings: support materials (Department for Education), BCS Foundation Award: Award in Understanding the Role of Ethics in the Responsible Use of AI (PLA) (Cardiff and Vale College), BCS Foundation Award: How AI Can Support Your Organisation (PLA) (Cardiff and Vale College).

See also: free and funded training by nation, AI courses for managers and leaders.

Dates

Next: 23 Nov 2026.

Start dates listed by the provider: 23 Nov 2026, 15 Mar 2027, 19 Apr 2027.

Questions people ask

How much does this course cost?

£6,250.

Do I need experience first?

It's an intermediate course (our rating; the provider does not state a level). Prerequisites: Prior experience of coding is not required in order to attend this programme.

When does it start?

Next: 23 Nov 2026.

Are Cambridge Judge Business School AI courses free?

No. Generative Artificial Intelligence: From Hype to Business Impact costs £6,250.

Alternatives

Similar courses on generative AI

Other generative AI courses, same level first.
CourseDeliveryCostLevelHoursCertificate
Practical Application of Generative AI for Project ManagersProject Management Institute (PMI)Online, self-pacedFreeIntermediate5Free CPD certificate
AI Answer Engine Marketing (AEM)The Chartered Institute of MarketingLive online£525IntermediateNot statedCertificate not stated
AI Content CreationThe Chartered Institute of MarketingLive online£525IntermediateNot statedCertificate not stated
AI for CopywritingThe Chartered Institute of MarketingLive online£525IntermediateNot statedCertificate not stated

Free alternative: Agents and Workflows from OpenAI Academy, free badge.

Report an error on this page

Or email jakecboland@gmail.com.

New courses by email: launching soon

We're setting up a newsletter for new courses, price changes and funded intakes. Until it starts, New this week lists every change.