Generative Artificial Intelligence: From Hype to Business Impact
Generative Artificial Intelligence: From Hype to Business Impact is a paid course from Cambridge Judge Business School, in person. It costs £6,250. Next: 23 Nov 2026.
Cambridge Judge Business School doesn't say how long it takes or whether there is a certificate. We rate it intermediate level; the provider doesn't say.
Good to know
Duration not stated by provider.
Dates may change. Check the provider's page before you book.
Before you sign up
Suits mid to senior managers who want a strategic view of generative AI, from how models work to governance and strategy, without needing to code. What stands out is the breadth of four modules over four days in Cambridge, including agentic systems governance. The main caveat is cost: £6,250 + VAT, plus time away for four days. Warwick's two-day AI Leadership programme, at £3,070, is a shorter and lower-cost alternative.
What you'll learn
A four-day face-to-face executive programme in Cambridge on generative AI for business leaders. Four modules cover AI foundations with hands-on tool use, leading AI transformation, law, ethics and governance including agentic systems, and AI strategy. Aimed at mid to senior managers; no coding experience is required.
Start dates listed by the provider: 23 Nov 2026, 15 Mar 2027, 19 Apr 2027.
Questions people ask
How much does this course cost?
£6,250.
Do I need experience first?
It's an intermediate course (our rating; the provider does not state a level). Prerequisites: Prior experience of coding is not required in order to attend this programme.
When does it start?
Next: 23 Nov 2026.
Are Cambridge Judge Business School AI courses free?
No. Generative Artificial Intelligence: From Hype to Business Impact costs £6,250.